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Privacy Policy

​Unwavering Health LLC    Columbus, Ohio

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Effective Date: May 1, 2026 Last Updated: Augusts 1, 2026
 

Unwavering Health ("Unwavering Health," "we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, disclose, and safeguard information when you visit unwaveringhealth.org (the "Website") or otherwise interact with us online.

This Privacy Policy applies to information collected through our Website. It does not apply to Protected Health Information ("PHI") collected in the course of your care as a patient, which is governed separately by our HIPAA Notice of Privacy Practices, available at your first visit and upon request. Where this policy and our HIPAA Notice of Privacy Practices overlap, the HIPAA Notice of Privacy Practices controls with respect to PHI.

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1. Information We Collect

a. Information You Provide Directly

  • Contact information (name, email, phone number, mailing address)

  • Appointment requests and scheduling information

  • Intake forms, consultation requests, and health history you choose to submit online (e.g., through a contact form or patient portal link)

  • Payment and billing information (processed through our third-party payment processor; we do not store full payment card numbers)

  • Photos you submit or consent to have taken for treatment documentation or, with your separate written consent, for marketing purposes

  • Communications you send us via email, text/SMS, contact forms, or social media

b. Information Collected Automatically

When you visit our Website, we and our service providers may automatically collect:

  • IP address, browser type, device type, and operating system

  • Pages visited, time spent on pages, referring/exit pages, and click patterns

  • Approximate geographic location (derived from IP address)

  • Cookies and similar tracking technologies (see Section 4)

c. Information from Third Parties

  • Our electronic medical record and scheduling platform, Aesthetic Record, which processes appointment and clinical information in connection with your care

  • Social media platforms (e.g., Instagram, Facebook) if you interact with us through those channels

  • Analytics and advertising providers (see Section 4)

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2. How We Use Your Information

We use the information we collect to:

  • Schedule and manage appointments and respond to inquiries

  • Communicate with you about services, appointment reminders, and follow-up care

  • Process payments

  • Improve our Website, services, and patient experience

  • Send marketing communications, where you have opted in, which you may opt out of at any time

  • Maintain the security and proper functioning of our Website

  • Comply with legal, regulatory, and licensing obligations applicable to a healthcare practice in Ohio

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We do not use health information collected in connection with your care for marketing purposes unless you have provided separate, specific written authorization (for example, consent for before-and-after photos).

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3. Before-and-After Photos and Marketing Content

We may use patient photos, videos, or testimonials in our marketing (including our Website and social media) only with your separate, written, revocable consent obtained through our photo/media release. You may decline to provide this consent without affecting your care, and you may withdraw consent for future use at any time by contacting us in writing, though we cannot retract content already published prior to withdrawal.

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4. Cookies and Tracking Technologies

Our Website may use cookies, pixels, and similar technologies to:

  • Enable core site functionality

  • Understand how visitors use our Website (analytics)

  • Support advertising and retargeting (e.g., Meta/Instagram ads pixel), if applicable

You can control cookies through your browser settings, including blocking or deleting them. Disabling cookies may affect some Website functionality. We [do / do not — confirm which applies] currently respond to browser "Do Not Track" signals.

If we use tools such as Google Analytics or a Meta advertising pixel, those providers may collect information under their own privacy policies. We encourage you to review the privacy policies of any third-party tools linked from our Website.

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5. How We Share Information

We do not sell your personal information. We may share information with:

  • Service providers who perform functions on our behalf (e.g., Aesthetic Record for scheduling/records, payment processors, website hosting, email/SMS platforms, analytics providers), bound by confidentiality obligations

  • Legal and regulatory authorities where required by law, court order, or to protect the rights, safety, or property of Unwavering Health, our patients, or others

  • Business transfers, if Unwavering Health is involved in a merger, acquisition, or sale of assets, subject to standard confidentiality protections

We do not share PHI outside of what is permitted under HIPAA and described in our Notice of Privacy Practices.

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6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information we collect, consistent with applicable law, including HIPAA security requirements for PHI maintained in our clinical systems. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

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7. Data Retention

We retain website form submissions and related non-clinical information for as long as reasonably necessary to fulfill the purposes described in this policy, or as required by law. Clinical records are retained in accordance with Ohio Board of Nursing recordkeeping requirements and our internal records retention policy.

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8. Your Choices and Rights

  • Marketing communications: You may opt out of promotional emails or texts at any time using the unsubscribe link or by contacting us directly. You will still receive non-promotional communications related to your care (e.g., appointment confirmations).

  • Access/correction of clinical records: Requests to access or amend your medical records are handled under HIPAA through our Notice of Privacy Practices, not this policy.

  • California residents: If applicable, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to request disclosure of the categories of personal information we collect and to request deletion, subject to legal exceptions. Contact us using the information below to make such a request.
     

9. Children's Privacy

Our website and services are not directed to individuals under 18. We do not knowingly collect personal information from children through our website. Sports physicals conducted under our philanthropic initiative are uploaded into our electronic medical record, a secure EMR that is HIPAA compliant. This information is not shared with any outside parties or through our general website, unwaveringhealth.org. 

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10. Third-Party Links

Our website may contain links to third-party websites (e.g., social media, booking platforms). We are not responsible for the privacy practices of those third parties and encourage you to review their policies.

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11. Changes to This Policy

We may update this Privacy Policy periodically. The "Last Updated" date above reflects the most recent revision. Material changes will be posted on this page.

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12. Contact Us

If you have questions about this Privacy Policy or wish to exercise any rights described above, contact us at:

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Unwavering Health LLC

1637 Northwest Blvd, Columbus, OH 43212

614-407-5368

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